Introducing our new brand
16 April 2018
Hello, hopefully you’ve noticed our new look website — and hopefully you like it.
The website is one of many changes we’re making to refresh the Leonard Cheshire brand, from the way we explain who we are and what we do, to the way our communications look and feel.
Updating our brand has been a process involving more than a thousand people who care about Leonard Cheshire — from disabled people and volunteers to staff and partners. Everyone who has contributed an opinion has played a vital role in creating our new identity.
The big question is... why do this? Well, a strong accessible identity will help us grow awareness, appeal to new audiences, raise money and unite us as a community. It’s more than just a new logo.
In tough times very low public recognition has affected every area of our work.
We have to raise our profile if we are to deliver our five year strategy and support more disabled people. A revived, energetic brand is one step towards achieving that.
We’re really excited about our new look. We love its warmth, diversity and energy. Thanks to all who have given their time, ideas and plenty of strong opinions in helping us get this far.
And thanks to you for noticing that Leonard Cheshire is changing and wanting to find out more!
Let us know what you think by commenting below.